Market Research Leads to Market Leadership
An established legal vendor that had achieved market dominance in a rapidly maturing market turned to Altman Weil for help in evaluating emerging legal technology trends for investment, diversification and growth.
Altman Weil conducted a comprehensive evaluation of corporate law department technology use and needs in a particular sub-market, using telephone interviews and a deep analysis of all major vendors already in the space. We compared and evaluated product features, pricing models and sources of corporate funding. We assessed market size, market stage and growth outlook. Finally we recommended the best way to enter the market including how to overcome various obstacles, how to grow the market and how to achieve a market leadership position.
The company responded by acquiring a technology provider with a track record, proven technology, solid management and high upside potential. Three years later the company enjoys a market leader position in the category.
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