The Young and the Restless: Understanding Generational Differences in Today's Law Firms

Generational Differences in Today's Law Firms

How do you recruit, retain and satisfy a generation of associates who were born in the fast lane?  How do you motivate and reward a media-savvy generation who is used to instant access to information, instant career progression and instant rewards?  How are compensation systems affected by a generation for which the new standard of living includes paying $2 for a bottle of water or $4 for a cup of coffee?

The first step is to recognize that there are vast differences between today's associates and those of the past.  The second step is to understand what makes each generation of associates different.  Finally, the third step is to use this understanding to rethink your strategies for recruiting, retaining and rewarding associates.

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