A Strategic Approach to the Proposal Process

Many law firms respond to requests for proposal almost automatically – all opportunities are seen as good opportunities.  But those firms that put the proposal process in a strategic context are much more likely to respond selectively, optimize their resources, demonstrate greater credibility with prospective clients and improve their success rate. 

This 75-minute Altman Weil Webinar outlines a strategic approach to assessing the potential of each RFP, deciding when to respond, crafting a response that stands out, and laying the groundwork for a win-win client relationship that will endure.    

Topics include:

  • When does marketing work?  Getting on a new client’s radar screen
  • The RFP Response Matrix:  Pursuing the right opportunities
  • Proposal content that will differentiate your law firm
  • Innovation that matters: What clients really want
  • Talking with clients about pricing
  • Putting yourself in the client’s shoes:  In-house issues you need to understand

Who should attend:

  • Law firm leaders
  • Practice Group and Industry Team leaders
  • Marketing and Business Development professionals
  • Administrators and staff involved in the proposal process
  • Any partner who makes proposals for new business

Program Presenters:

Daniel J. DiLucchio, Jr., Principal, Altman Weil, Inc.
James S. Wilber, Principal, Altman Weil, Inc.

Altman Weil experts, Dan DiLucchio and Jim Wilber have worked with corporate law departments for decades and bring a unique, behind-the-scenes perspective on how clients really choose law firms.

ORDER THE CD NOW: Email INFO@ALTMANWEIL.COM, or call 610-886-2008.

A complete flash recording of the audio and video portions of the webinar on CD is available for those who missed the program. 

$295 plus shipping and handling for each CD recording.

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