Strategic Differentiation: A Leadership Imperative

Order a copy of this Altman Weil Webinar recording.

Too many law firms look the same to prospective clients.  They simply don’t offer a distinct and compelling value that differentiates them from other similar firms. And in today’s highly competitive legal marketplace, that lack of definition will be an ongoing impediment to success.

This 75-minute Altman Weil Webinar, Strategic Differentiation: A Leadership Imperative, will discuss how to stake out a clear market position that differentiates your firm and its practice groups from competitors.  We’ll outline how to ask the right questions, exercise rigorous analytical judgment, and meet this critical leadership challenge.

Topics include:

  • A dim outlook for undifferentiated law firms
  • The analytical challenge: Taking a hard look at your firm
  • Reality-based thinking: Challenging lazy assumptions
  • Why you can’t differentiate on quality or expertise
  • Responding to client imperatives
  • Where strategic planning falls short
  • Differentiation at the firm and group levels
  • Misunderstanding branding as a marketing tactic
  • Leadership roles: Vision, communication, support, accountability

Who should attend:

  • Managing Partners and Firm Chairs
  • Executive Committee members
  • Strategic Planning Committee members
  • Practice Group and Industry Team Leaders
  • Executive Directors and Chief Administrators
  • Every partner with a stake in the firm's success

Program presenter:

Thomas S. Clay
, Principal, Altman Weil, Inc.

ORDER THE CD NOW:  Email; or, Call 610-886-2008.

A complete flash recording of the audio and video portions of the webinar on CD is available for those who missed the program. 

$295 plus shipping and handling for each CD recording.

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