Seven Dimensions of Differentiation

Download the article

Why should clients hire you?  In a flat-demand market, where there is not enough work to go around, you must have a compelling answer.  The ability to differentiate your firm or practice group from similar competitors is fundamental. Any firm or group that is able to develop a clear, easily-communicated, client-facing brand or message built upon one or more true differentiators will enjoy powerful competitive advantage.

Law firms can differentiate themselves in one or more of seven primary areas...



Email this page
Email this page


Practices & Services