Seven Dimensions of Differentiation

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Why should clients hire you?  In a flat-demand market, where there is not enough work to go around, you must have a compelling answer.  The ability to differentiate your firm or practice group from similar competitors is fundamental. Any firm or group that is able to develop a clear, easily-communicated, client-facing brand or message built upon one or more true differentiators will enjoy powerful competitive advantage.

Law firms can differentiate themselves in one or more of seven primary areas...

 

 

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