Time or Money: Which Works Best?

Time or Money: Which Works Best?

Most law firms grapple with the question, "Should we invest time or money into marketing? If it's both, which is more productive?"  Few firms have a surplus of either resource - except for startups that have plenty of non-billable time - so taking the right steps in marketing could literally be a make-or-break proposition.  Let's look at the pluses and minuses of spending time or money on marketing.

Money

Buffeted by client pricing pressures and increased competition for business, law firms have placed additional emphasis on the importance of marketing to clients and prospects.  Dollars spent on marketing as a percentage of gross revenue, however, remain flat.  In some instances, they have actually declined.

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