Differentiation and Client Demand: Law Firms in Transition 2018

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Does Law Firm Differentiation Affect Client Demand?

In the 2018 Law Firms in Transition Survey, we asked law firm leaders to candidly assess whether their firms project a distinct and compelling value that differentiates them from similar firms and that is clear to prospective clients.  We also explored the impact of differentiation on client demand for a law firm's services. 

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