Competing for Clients: A Strategic Reset

This program is available on demand.

Few law firms are immune from the intense competition to attract and retain clients in today's legal market. In this environment, firm leaders understand the critical importance of listening and responding to client needs – at least in theory.  But a close examination of client development efforts often reveals a significant disconnect between theory and practice. 

This Altman Weil Webinar, Competing for Clients: A Strategic Reset, will discuss how law firms should rethink practice group and lawyer planning to put clients at the center of strategy.  We will examine why so many business development investments don't meet expectations and how to craft targeted and responsive efforts that will boost your return on investment and build stronger client relationships.

Originally recorded October 2, 2018. 75 minutes. 

Topics include:

  • Reframing your strategy around what clients want
  • Identifying differentiators with real market value
  • Why so many business development efforts fall short
  • Lawyer marketing: Doing more or doing better?
  • Jettisoning generic marketing and pro forma lawyer plans
  • Putting Practice Group leaders on the front lines
  • Defining a broader spectrum of rainmaking skills and tactics
  • Can compensation work as an incentive?  

Who should attend:

  • Managing Partners and Firm Chairs
  • Executive and Management Committee members
  • Practice Group and Industry Team leaders
  • Chief Marketing Officers and Business Development professionals
  • Chief Administrators and Executive Directors
  • Every partner who wants to develop new business 

Program presenter:

Thomas S. Clay, Principal, Altman Weil, Inc.


On-demand registrations include:

  • 24/7 online access to the webinar for 1 week
  • Unlimited views during your chosen subscription period
  • All-firm viewing rights during your chosen subscription period
  • Supplementary materials, with permission to distribute to all program participants

On-demand pricing:

$395 for 1 week (7 days) of unlimited, all-firm access to the webinar.

Refunds are not available for On-Demand registrations. 

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