Marketing

Date   Title Author(s)
January 1, 2003   A Sales Director at My Firm? Debra L. Rhodunda
April 1, 2000   Are You Delighting Your Clients? Debra L. Rhodunda
September 1, 2006   As The World Turns: What Generational Differences and the Changing Marketplace Mean for Lawyer Marketing Maric M. Krufka & Virginia G. Essandoh
January 1, 2001   Associates: An Untapped Marketing Resource Charles A. Maddock
May 1, 2000   Branding for Law Firms: What is it and Can it Create Competitive Advantage? James S. Wilber
December 1, 2001   Can Marketing Survive? Charles A. Maddock
June 1, 2003   Client Surveys: Be an Informed Consumer Marci M. Krufka
April 5, 2013   Clients and the Value Proposition Thomas S. Clay
Daniel J. DiLucchio, Jr.
November 5, 2015   Creating a Cross-Serving CultureShift: Book Review David H. Freeman
Eric A. Seeger
February 6, 2015   Cross-Selling: Working Together to Get More Work From Existing Clients David H. Freeman
March 2, 2006   Does Your Law Firm Have a Marketing Culture? Charles A. Maddock
April 24, 2008   Finding the Win-Win in the Law Firm Client Relationship Charles A. Maddock
September 1, 2003   Fundamentals of Practice Group Marketing Plans Debra L. Rhodunda
May 1, 2005   Good Times Call for Great Marketing Charles A. Maddock
April 1, 2003   How Clients Choose Charles A. Maddock
October 1, 2004   Is Your Firm Really Marketing? Charles A. Maddock
March 1, 2007   Keys to Key Client Marketing Alan R. Olson
February 1, 2000   Law Firm Branding: Is It Working? Charles A. Maddock
October 1, 2007   Looking for Lawyers Michael C. Ross
March 1, 2003   Marketing, Origination and Formulatic Law Firm Compensation Systems Alan R. Olson
October 1, 2004   Maximizing Existing Client Business Michael C. Ross
May 1, 2004   Maximizing New Client Business Michael C. Ross
September 7, 2012   Practice Groups Leaders’ Roles in Business Development David H. Freeman
October 1, 2003   Put Your Money Where Your Mouth Is On Client Service Marci M. Krufka
January 1, 2000   Strategic Planning for Marketers Charles A. Maddock
January 1, 2004   Ten Marketing Tips to Rejuvenate Your Plantiff's Practice Debra L. Rhodunda
September 1, 2002   Thanks for Asking - Client Surveys Charles A. Maddock
April 1, 2004   The Firm's Role in Associate Marketing Debra L. Rhodunda
February 5, 2016   The Top 5 Things To Do For a Great Year in Marketing and Business Development Marci Krufka Taylor
April 1, 2005   Time or Money: Which Works Best? Charles A. Maddock
July 1, 2002   Using Matrices To Enhance Marketing Alan R. Olson
October 1, 2008   What's the Real Cost of Responding to RFPs? Charles A. Maddock
October 1, 2007   When the Big Dogs Come to Town Charles A. Maddock
April 1, 2004   You Can Market a Litigation Practice Charles A. Maddock
September 1, 2015   Your Marketing Scorecard – Branding Marci Krufka Taylor

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