Branding for Law Firms: What is it and
Can it Create Competitive Advantage?
By now many of you have heard about the concept of branding as it applies to law firms. Some of you may have some threshold questions regarding what branding
is and how it may help your firm achieve and sustain competitive advantage. In today’s competitive marketplace, branding becomes a strategy of great importance as firms strive to differentiate themselves in the minds of consumers and potential consumers of legal services. This article will explore the basics of law
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