Whether they admit it or not, every law firm markets. Since lawyers are a high-performing lot and know that business equals revenues equals food on the table, almost all lawyers market, even if somewhat grudgingly.
Lawyers do good work to retain and grow clients; they look for opportunities to expand their existing work; and they almost always provide good to excellent client service. In most firms, client development and revenue production are the two most important keys to the partnership kingdom. What’s more, law firms focus on pricing, product quality, office location and continually enhancing their reputations. All are textbook hallmarks of marketing.