Law firms in 2003 face a competitive challenge that rivals the marketplace common in other businesses and industries. The regulatory environment and professional mystique that previously shielded law firms from the harsh realities of competitive business practice have eroded. Today’s law firm leaders must navigate stormy waters that often require in-course adjustments under uncertain conditions with the best crew they can assemble and manage. This crew comes from a diverse demographic of demanding, independent professionals, many of whom would jump ship, even mid-course, for a better offer from another captain. And sometimes the ultimate route and destination of the other ship makes little difference if the short-term rewards are better.