You Can Market a Litigation Practice
It’s a familiar refrain: How can you market a service that individuals and businesses avoid? At the 2003 International Bar Association Committee 12 (Civil Litigation) program “Marketing a Litigation Practice,” a panel of practitioners and experts explored the special issues litigators, whether solo practitioners or members of multinational megafirms, encounter in trying to market their services. The panel included Christine Sartini, Pissoort and Sartini, Brussels, Belgium; John Brown, McCarthy Tétrault, Toronto, Canada; Peter Bartlett, Minter Ellison, Melbourne, Australia, John Rubinstein, Rubinstein Phillips, London, England; Charles A. Maddock, Altman Weil, Inc., Newtown Square, Pennsylvania, U.S.A.; and panel chairman David Jacoby, Vice Chair, Committee 12, Phillips Nizer LLP, New York, United States. The panelists, from firms ranging in size from three to 1,400 lawyers, described the regulation of lawyer marketing in their jurisdictions as well as their own marketing experiences.
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