Can Marketing Survive?
The events of September 11th raise enormous social, political, economic, legal and cultural issues. In fact, every thread of society’s fabric seems to have come
undone. In times such as these, businesses often make rash decisions, reacting rather than planning for the future. The “soft” sides of the enterprise — human
relations, research and development, planning and especially marketing — often seem expendable and are usually the first to experience cutbacks.
Can marketing survive? Especially in a law firm?
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