If you’re a professional marketer in a law firm, chances are your firm has developed a strategic plan or will do so in the future. There was a time that strategic plans and marketing plans were developed separately. No longer. Planners and marketers clearly recognize the symbiotic relationship that exists between long term strategy and institutional marketing. It’s hard to imagine a firm developing a strategic vision without establishing or managing its brand—or vice versa. It’s also difficult to picture a marketing plan that doesn’t include management and reward systems, practice management issues, growth prospects, new practices and
more. Fact is, marketing and strategic planning are inextricably linked—and marketing directors are playing a key role in planning committees and plan development.