Ten Marketing Tips to Rejuvenate Your Plaintiff’s Practice
Being consumer-oriented, plaintiff law firms on average spend approximately seven to eight percent of gross income on marketing—almost four times as much on marketing as general practice firms—and spend more on ad space, television and radio spots than any other set of legal practitioners.
Although plaintiff firms do spend more on marketing, they have an advantage over general practice firms. They know if their marketing efforts are working since plaintiff firms can track how many clients are brought in by what medium. Determining actual marketing benefits for general practice law firms is considerably fuzzier.
Typical marketing techniques used by plaintiff firms include (1) reliance on referrals; and (2) direct marketing tools such as Yellow Pages ads, website, brochure, newsletters, seminars to targeted groups of individuals, press releases, and the like.
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